Week 4~ Pick one concept from Chapter 9, not already discussed, that you found useful or interesting and discuss it.

Authoritative and Motivational Arguments is what I found interesting, especially the Authoritative ones. This stood out to me, because it is so well used today in our society. Anyone who has knowledge in specific field has the power to change things just by making a statement. The book gives us an example of a surgeon making a statement about certain medicine being bad, but this can apply to about anything, for example fashion. Many people follow big fashion icons on tweeter, and if that icon made a statement that a certain color or brand is most famous today, many and many followers of fashion would strive to get that. We tend to believe the people without checking for facts, because we consider certain people experts. This can be good, and can be bad depending on what is being said. A well knows fashion icon can be making certain trends popular due to a contract he or she signed with the brand. This is how many diet products get sold, if a beautiful famous person makes a commercial and says that she/he lost weight due to a certain product, it will sell fast. Motivational arguments are a bit different, they are based on emotional needs of the audience and it means to make someone do something for the sake of others. Also very important, and also can be done just to make money. It is important to understand these arguments, because this can help us look deeper into someone’s speech or statements.