Marshall McLuhan
The medium is the massage was something hard to process for me. I tried to Google it, because I had a hard time understanding what McLuhan had in mind when he expressed his thoughts. I agree that the medium decides what message they will eventually give, and I think that he was on the point when he related the TV and the newspaper. I also agree that the medium can make us see only one side of the story if they wanted to. We can always choose what we want to receive no matter which source we are using to receive certain information.
I also had a little difficulty with understanding how the logic is different and I think that if we look at a newspaper there is a structure and an order to the way that articles are being written. Everything that is written must follow a certain form such as introduction, body, and conclusion, otherwise it won't be cohesive. I think that this is the kind of order and logic that is being delivered through a newspaper. However, in TV the logic is different; it is not organize in a certain way, in television the logic rather than relying on order, it is relaying on the quantity of the background information that we can visualize and how we connect this information to the main idea.
ReplyDelete